We recently interviewed Brian Udovich on our Business of Film podcast and this was one of the take aways that will definitely stick.
This is an artform and there’s only so much you can do to quantify it. But you definitely need to understand what the ballgame is. You have to understand the parameters and the rules. If you don’t understand the value of what you are making, then you’re buying a lottery ticket.
– Brian Udovich
Brian went onto say, in relaying a piece of advice he received from Bruce Davis, partner at Icon Entertainment, where he said, “Every movie can be profitable if you make it for the right price.”
Yes, it’s basic, as he notes in the podcast. But it’s true.
Do you homework. Find out before you start what the value of your film is. Make it for the right price. Rinse. Repeat.
This advice has kept Brian in business for eight years and six films.