We live in a world of a virtual shelf space. We’ve come to know this as the longtail. But what does this mean for the indie filmmaker.
In a world where there is more content than could possibly be consumed, how do you compete? How do you stand out on the shelf?
The simple truth is… you don’t? You don’t stand out on the shelf. And, more to the point, you don’t want to.
The only way to truly stand out is not to compete for better position. Not to compete for better virtual shelf space.
The way to compete is to be looked for. To create a film that people want to see and go looking for it instead of having to find you.