Recently, on a podcast with Kevin Feige, Kevin talks Marvel’s marketing strategy and how they plan their shooting and CGI pipeline according to major marketing events.
Their biggest of which is Comic-Con.
Kevin tells us that they start their CGI shots and shooting schedule planning around what they need to be available to create “trailer moments” for Comic-Con.
Think about that. Making any film is difficult enough. Making a film with massive CGI requirements just increases the complexity. Now, throw in this small wrinkle, you have to plan it all with Comic-Con deadlines in mind.
Now, this may not be news to some. But it’s certainly impressive. Their entire engine and pipeline is being warped or bent around this.
But that’s planning. That’s understanding your audience. That’s knowing what they need to do well in advance to build an audience.
Now think about this from your perspective as a filmmaker. What can you do to build your audience?